My role: Motion Design — concept animations, style tests, main video animation, adapting formats for social media, teamwork with art director and copywriter.
Goal: Boost winter season sales and make Comfy the first choice for holiday gifts.
Solution: Created a series of four campaign videos — Black Friday, Cyber Monday, Christmas, and New Year. Each had its own mood and color tone, united by the brand’s visual language.
Result: The campaign reached over 90% of Ukrainian internet users, increased brand recognition, and significantly boosted online sales during the festive season
Black Friday
Cyber Monday
Christmas
New Year
